Curated for brand podcasts
For the first time, there is a content format that can be posted to all social networks at once: short-form video.
That's because every major platform has figured out how to spotlight, making it the go-to format for creators of all kinds.
Plus, most social networks have shifted from prioritizing content from accounts you're already connected with to showing you content they think you'll like, based on your interests.
This beacon of virality means your content can reach the right eyes at the right time, regardless of whether those people already follow you.
Both make short-form video your best shot at podcast growth at any stage, without the upfront hassle of building a social media audience first.
My list is designed to help you see different formats and styles that you can easily adapt. However, there are really only three key types of content that you can implement:
All can generate significant viewer engagement. But there is only one that stood out to me for podcasts of all size: #2.
Lead with value, period. Luckily, you already have all the insights in your podcast. Now adapt and synthesize them for your social audience. Make tuning in to your show the logical next step.
💡 Go ahead and duplicate this Swipe File to your Notion library. Return to the original link for an updated version (I will continue to add new videos and insights).